Design Thinking as Factor of Transformation in Companies
Companies should heed the power of design thinking as a powerful vector for problem solving and transformation.
Born in Silicon Valley, between the D.School of Stanford University and Palo Alto, the historic headquarters of Ideo, the design-thinking method is practiced in innovation processes and in uncertain economic conditions, Where industrial or financial logic is no longer sufficient. Among the postulates of this collective design process: reframing, empathy with the user, drawing, acting out …